This article was co-authored by Helena Ronis. Helena Ronis is Co-founder and CEO of AllFactors, a unified web analytics software to drive company's marketing and business growth. She has worked in product and marketing in the tech industry for over 8 years, and studied Digital Marketing & Analytics at the MIT Sloan School of Management Executive Program.
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Investment proposal letters are less formal than some business plans and similar documents. In some ways, an investment proposal is an abbreviated form of a business plan, wherein you can provide details about your business and the way you intend to use the funding investors provide to achieve financial ends. It is important to write your investment proposal letter with the audience in mind, so be aware of the concerns an investor may have when looking for new funding opportunities.